Dashboard Web Reporting System

One of the biggest marketing agencies for the eCommerce industry in South America decided to give more value for their users by automating their analytics and reports, in order to increase their profitability. Such a solution would help customers to be ahead of competitors and make their users more satisfied. They came to us with an idea of creating a small solution for internal usage with a possibility to show results to their customer. However, they had big plans for the product.

Dashboard Web Reporting System

Our Approach

From the very beginning, we started by planning architecture and common modules like login, and admin features and proceeded with the most important features for the MVP which were: integration with Google Analytics, exporting .pdf and .xls documents, importing .xls and .csv documents, setting goals and highlighting data on 20 different charts and tables. Those features were enough to involve the first users of SaaS as well as successfully present a solution at a National Expo.

Business Value

After the MVP went live we proceeded with the next portion of modules which mainly included new types of analytics with 20 additional charts and tables, different types of users (super admin, company, user), super-admin panel, email reports, and integration with 3 ERP and eCommerce systems.

Also, at this point, the look of the product was slightly changed. Our customer managed to involve new users and present his solution during a few more expos and fairs.

After the product was totally production ready we were mainly adding new features like Magento and other integrations and customized the Dashboard for certain users who wished to have extra features (funnel, special charts, and tables with their own calculations). Also, support was being done by our team at that point.

Contact Us

Fill in the form to explore the services suited
to address your current business challenges.


Chris Garbacz

Co-founder, StudioNinja

The solution launched to user praise and minimal bugs. Sombra has adapted to technical challenges and limited resources throughout the partnership. Consistent communication, flexibility, and a willingness to incorporate feedback have enabled a seamlessly integrated workflow. Our relationship has run smoothly since the beginning.

Martin Weber

CTO, Fooring Company

This is the best offshoring experience I’ve had in my 25 years of doing this. Sombra is very productive. We’re cranking things out with very little rework needed. We have speed and quality, which is important because the system is live, so if we make a change, it has an immediate effect on our customer base.

Sloan Ginn

Former Director of Product

Sombra successfully delivered a smooth-functioning product in the time that the client needed. Their developers were competent and receptive to feedback; the team lead, in particular, proved to have great expertise. They were accommodating of large and abrupt changes, making them a reliable partner.

Jack Crews

CTO, Legal Monkeys

Sombra keeps everything simple and prioritizes getting the work done. One thing that I was pleased with was that Sombra was able to adapt to and learn our approach to software development. They adopted our best practices and were productive within that development methodology. Overall, the quality of their work is above average.